About Us

Alpha is built on a simply philosophy: natural products, ethical choices, and a love for dogs.

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Founded by lifelong dog lover Diane, Alpha Dog Supplies Ltd draws on over 30 years of experience caring for dogs - especially her beloved Rottweilers.

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Born from a passion for natural nutrition and honest values, Alpha combines modern convenience with old-fashioned service.

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All our treats are made from natural ingredients, ethically sources, and sustainably produced in Britain and the EU. Our eco-friendly, biodegradable packaging ensures caring for our dogs never comes at the planet's expense.

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As we grow, we will expand beyond natural treats to offer a curated range of British-made natural treatments, grooming essentials, collars, and leads. All from independent UK businesses that share our commitment to quality and sustainability.

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When you choose Alpha, youre supporting local craftsmanship, British small businesses, and a community that truly cares about dogs.