Alpha's Chearful Bundle (20)

The Chearful Bundle contains 20 natural ear chews and is designed to be enjoyed slowly and responsibly.

When fed as part of a balanced routine, typically 2–4 chews per week, with rest days in between, the bundle can last:

• Around 10 weeks when feeding 2 chews per week
• Around 6–7 weeks when feeding 3 chews per week
• Around 5 weeks when feeding 4 chews per week

Exact duration will vary depending on your dog’s size, chewing style, and sensitivity.

For dogs new to natural chews or hairy ears, we recommend introducing them gradually and starting with plain rabbit ears before rotating in larger or hairier options.

The Chearful Bundle is suitable for dogs aged 6 months and over who are gentle to moderate chewers and enjoy natural variety.

This bundle may be a good fit if your dog:

• Enjoys natural, single-ingredient chews
• Is comfortable with a variety of proteins
• Benefits from enrichment and gentle dental chewing
• Is not a heavy or power chewer
• Is prone to gulping large pieces

Because this bundle includes both plain and hairy ears, we recommend introducing chews gradually, especially for dogs new to natural treats or those with sensitive digestion.

This bundle may not be suitable if your dog:

• Is a heavy or aggressive chewer
• Is prone to gulping large pieces
• Has known allergies to any of the included proteins
• Is under 6 months of age

If you’re unsure whether this bundle is right for your dog, please reach out, we’re always happy to help you choose the safest option.

Digestive Safety Guide
For Natural Ear Chews
Natural chews are highly rewarding for dogs, but they vary in density, fibre content, and digestion time. Feeding them too frequently or without spacing can overwhelm the digestive system. This guide is designed to help you use the Chearful Bundle safely and comfortably.
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1. Why spacing chews matters
Different ears digest at different rates depending on:

• Thickness and density
• Presence of hair (natural fibre)
• Protein type
• Your dog’s size, gut health, and chewing style

For this reason, natural ear chews should be fed as occasional enrichment treats, not daily snacks.
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2. Digestibility groups in this bundle
To make things simple, we group the ears by digestive load, rather than exact time frames.
🟢 Light digestion load
Easiest to digest – ideal for introductions

• Plain rabbit ears
• Hairy rabbit ears

Guidance:
Allow 1–2 rest days before the next chew.
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🟡 Moderate digestion load
More cartilage and fibre – need extra spacing

• Plain goat ears
• Hairy goat ears
• Hairy lamb ears
• Pig ears

Guidance:
Allow at least 2 rest days before the next chew.
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🔴 Heavier digestion load
Dense, long-lasting chews – slowest to digest

• Plain cow ears
• Hairy cow ears
• Buffalo ears

Guidance:
Allow 2–3 rest days before the next chew.
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3. Recommended weekly feeding frequency
For most light to moderate chewers:

• 2–4 chews per week
• Always spaced out with rest days
• Start with rabbit ears, then gradually introduce larger or hairier options

This means the bundle is designed to last several weeks, not several days.
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4. Introducing the bundle safely
If your dog is new to natural chews or hairy treats:

1. Start with plain rabbit ears
2. Feed one chew, then wait and observe stools for 24–48 hours
3. Introduce new proteins one at a time
4. Increase variety gradually

This makes it easier to identify what suits your dog best.
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5. Important safety notes

•  Always supervise your dog while chewing
• Ensure fresh drinking water is available
• Remove small end pieces once softened
• Stop feeding and slow down if loose stools occur
• Not suitable for heavy or power chewers

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6. A simple rule to remember
One chew at a time. Plenty of rest days in between.
Natural chewing should support wellbeing and never overwhelm digestion.
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Final reassurance
This bundle was carefully designed to offer variety, enrichment, and natural benefits when fed thoughtfully. Following this guide helps ensure your dog enjoys every chew safely and comfortably.
If you’re ever unsure about suitability, please reach out, we’re always happy to help.

These products are natural animal chews and, as such, size, shape, texture, and digestion time may vary. They are intended to be fed as occasional treats and should not be used as a meal replacement.

Dogs should be supervised at all times while chewing, and fresh drinking water should always be available. Introduce new chews gradually and allow adequate time between chews to support comfortable digestion.

Not suitable for puppies under 6 months of age or for dogs known to be heavy or power chewers. If your dog experiences digestive upset, discontinue use.

To maintain freshness and quality, store chews in a cool, dry place, away from direct sunlight and moisture.

Because these are 100% natural, air-dried products with no preservatives, we recommend:

• Keeping them in a breathable container (such as a paper bag or cardboard box), or
• Loosely covered rather than fully airtight
• Avoid storing in warm, humid environments.
• Do not refrigerate or freeze.
• Keep out of reach of unsupervised pets and children.
• Not suitable for human consumption.
• Once opened, use within a reasonable timeframe and always check chews before feeding.

Because our treats are 100% natural, we can’t accept returns once opened, but if your order arrives damaged or faulty, we’ll always replace or refund. (See our full returns policy linked at the bottom of our home page.)

We dispatch parcels Monday – Friday and all orders are currently fulfilled using the Royal Mail Tracked 48-Hour service. (See our full shipping policy linked at the bottom of our home page.)