The Everyday Alpha Bundle is best suited to:

• Dogs over 6 months of age.*
• Dogs of various sizes, where individual treats and chews are appropriately selected.
• Dogs who enjoy variety in flavour, texture and chewing experience.
• Dogs accustomed to a range of natural treats and chews.
• Owners looking for a selection of different treats for different occasions.

It may not be suitable for:

• Dogs under 6 months of age.
• Dogs with known allergies or sensitivities to any of the ingredients or proteins included.
• Dogs with dietary restrictions or veterinary-prescribed diets where any of the ingredients need to be avoided.
• Aggressive or extreme power chewers.
• Dogs prone to gulping treats or chews without chewing.

Because this is a mixed bundle, individual products have their own suitability and feeding recommendations. Please check the information for each product before feeding, particularly if your dog has specific dietary requirements, sensitivities or chewing considerations.

*Age alone does not determine suitability. Puppies and young dogs of the same age can vary considerably in size, chewing ability and experience. Always choose an appropriately sized treat or chew for your individual dog and supervise them closely.

 

Light & Frequent Rewards

• Banana & Peanut Butter Biscuits – 200g
• Chocolate Orange Carob Drops – 100g
• Quail & Peach Cookies – 100g
• Baltic Fish Sprats – 100g

These lighter treats can be used as rewards or training treats, with the amount adjusted according to your dog's size, activity level and overall diet.

Natural Chews – Choose & Rotate

• Hairy Rabbit Ears – 100g
• Plain Rabbit Ears – 100g
• Hairy Lamb Ears – 100g
• Duck Necks – 100g

These are not intended to be fed as 1–2 of each product per week. Choose one or two different chews from this section and rotate them throughout the week.

For example:

1 Hairy Rabbit Ear + 1 Duck Neck = 2 natural chews that week.

Or:

1 Plain Rabbit Ear one week, then 1 Hairy Lamb Ear the following week.

The exact amount and frequency should be adjusted according to your dog's size, chewing ability and overall diet.

Less Frequent Chew

• Small Pig Ears – 100g

Small Pig Ears are a richer, more substantial chew and should be offered around 1 ear every 7–10 days, rather than alongside several other substantial chews in the same week.

 

Remember: Rotation & Moderation

The bundle is designed to give you choice and variety over time — not to be fed in its entirety each week. When offering natural chews, choose one or two options and rotate them rather than feeding every type of chew in the bundle during the same week.

 

Digestibility Level: Varies

The Everyday Alpha Bundle contains a mixture of small treats, training rewards and natural chews, so digestion time and feeding frequency vary between products. The smaller biscuits, carob drops, cookies and sprats are generally quick to eat, while the rabbit and lamb ears, Duck Necks and Small Pig Ears provide more substantial chewing experiences.

We recommend:

• Introducing the bundle gradually, particularly if your dog is not used to a variety of natural treats and chews.
• Don't introduce everything at once. Start with one or two products so you can see how your dog tolerates each new treat.
• Follow the individual feeding guidance provided for each product, particularly for the natural chews.
• Adjust the amount offered according to your dog's size, age, activity level and overall diet.
• Remember that the treats in this bundle are intended for different occasions and frequencies, some can be used more regularly as rewards, while the richer or more substantial chews should be offered less frequently.
• Allow adequate time between the more substantial chews.
• Always choose an appropriately sized chew and supervise your dog while eating or chewing.
• Remove any small pieces that could present a choking risk.
• Ensure clean, fresh water is always available.
• Treats and chews should be fed as part of a complete and balanced diet and should not replace a meal.

Think of the Everyday Alpha Bundle as a treat cupboard in a box — choose from it throughout the week rather than feeding everything at once.

Because these are 100% natural products with no preservatives, we recommend the following to help maintain freshness and quality:

• Storing chews in a cool, dry place, away from direct sunlight and moisture.
• Once opened, reseal securely.
• Avoid storing in warm, humid environments.
• Do not refrigerate or freeze.
• Keep out of reach of children and pets when not being fed.
• Not suitable for human consumption.
• Once opened, use within a reasonable timeframe and always check the chew before feeding.

Banana & Peanut Butter Biscuits
Composition: 30% Sweet Potato, 22% Real Peanut Butter (does not contain xylitol), Vegetable by products, milk powder, 15% Banana, 5% Dandelion, minerals (natural occurring & water).
Nutritional Analysis: Protein: 17%, Fat Content: 7.5%, Crude Ash: 6.7% Crude Fibre: 2.0%

Chocolate Orange Drops
Composition: 40% Carob powder, 25% milk, 15% minerals (water),  5% orange, 15% carrot
Nutritional Analysis: Protein 55.4%, Crude Fat: 24.0%, Moisture: 16.0%, Crude Ash: 0.9%, Crude Fibre: 4.2%

Quail & Peach Cookies 
Composition: 89% Quail, 5% Minerals, 4% Peach Juice, 2% Honey.
Nutritional Analysis: Crude Protein: 70.0%, Crude Oils / Fats: 12.0%, Moisture: 9.0%, Crude Ash: 4.0%, Crude Fibre: 5.0%

Baltic Fish Sprats 
Composition: 100% Baltic Fish Sprats
Nutritional Analysis: Crude Protein: 44.0%, Crude Fat: 26.7%, Moisture: 8.7%, Omega 3 & Fatty Acids: 5.6%

Hairy Rabbit Ears 
Composition: 100% Rabbit
Nutritional Analysis: Crude Protein: 59.7%, Crude Fats: 25.0%, Moisture: 10.5%, Crude Ash: 3.1%, Crude Fibre: 0.7%

Plain Rabbit Ears 
Composition: 100% Rabbit
Nutritional Analysis: Crude Protein: 62.6%, Crude Fats: 21.9%, Moisture: 11.1%, Crude Ash: 3.2%, Crude Fibre: 0.7%

Hairy Lamb Ears 
Composition: 100% Lamb
Nutritional Analysis: Crude Protein: 73.8%, Crude Fat: 8.9%, Moisture: 9.1%, Crude Ash: 4.8%, Crude Fibre: 3.4%
Duck Necks
Composition: 100% Duck
Nutritional Analysis: Crude Protein: 68.0%, Crude Fat: 12.7%, Moisture: 12.2%, Crude Ash: 7.0%, Crude Fibre: 0.0%

Small Pig Ears

Composition: 100% Pork

Nutritional Analysis: Crude Protein: 65.2%, Crude Fat: 23.3%, Moisture: 7.0%, Crude Ash: 3.0%, Crude Fibre: 1.5%

 

Approximately

Banana & Peanut Butter Biscuits – 200g → 7-9 pcs

Chocolate Orange Carob Drops – 100g → 100 pcs

Quail & Peach Cookies – 100g → 6-7 pcs

Baltic Fish Sprats – 100g

Hairy Rabbit Ears – 100g → 12-14 pcs

Plain Rabbit Ears – 100g → 7-9 pcs

Hairy Lamb Ears – 100g → 5-7 pcs

Duck Necks – 100g → 3 pcs

Small Pig Ears – 100g → 3 pcs